Banner advertisements have the ability to attract a target audience with the sole purpose of generating sales. Banner ads can be a remarkable “branding” tool in the world of business. Below is an outline of the different types of banner ads that can be used, as well as some options that will help you to decide the best option available for your campaign.
SIZES AND AD TYPES
WHAT I CAN DO FOR YOU
Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as:
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Static images - these are your basic banner or square ads that appear around the content.
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Text - these are text ads that are created by algorithms to make text ads relevant to the surrounding content.
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Floating banners - these move across the screen or float above the regular website’s content.
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Wallpaper - these appear and change the background of a website, filling the whole page.
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Popup ads - these are new windows that appear in front of the website content; newly opened window displays the full ad so visitors can see.
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Flash - these are moving ads that “flash” different content at the viewer.
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Video - these are small video ads that autoplay or wait for the video to be played by the visitor.
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> Animated
Animated ads inject movement in .GIF or Flash formats. Depending on the design, the entire ad can be animated or just a part of the ad while the other part remains static -- it’s up to you. Publishers usually limit the file size of an animated ad and the number of times the animation can loop on their sites.
-> Interactive
Interactive display ads include a long list of tools, quizes and games. They offer the user some function while bringing them to the advertiser’s site. The ad’s design and coding determines the number of clicks needed to direct a user to an advertiser’s website or which portion of the ad is hyperlinked.
Some of the most common sizes, in order of popularity:
#1. Leaderboards (728x90 pixels)
Leaderboards are the most common Web ads, making up 30% of all online display ads, according to Nielsen//NetRatings. They are frequently found at the top or bottom of a website and stretch across a page from end to end.
#2. Medium/large rectangles (300x250 pixels and 336x280)
These box-like ads are often used to interrupt text content; paragraphs form around them. This gives the ads a stronger chance at being seen since users read around them.
#3. Wide skyscraper and skyscraper (160x600 and 120x600)
These aptly named tall ads usually run down the left or right side of a site.
#4. Non-standard dimension
Not every ad conforms to the IAB’s guidelines. Display ads in this category can be any non-standard dimension agreed on by the publisher and the advertiser. As the fourth-most popular category, these ads illustrate that not every ad needs to conform to standards.
#5. Full banner (468x60)
Full banners look like smaller leaderboards.
#6. Button #1/Button #2 (120x90 and 120x60)
Buttons are small, box-like ads that usually don’t offer functionality beyond a link to a site. They can feature animation.
DISPLAY AD TYPES
Custom size - Static - Banner ad
You Tube Advertising
Thru Google Adsense
Examples of video & interactive ad campaign
Volkswagon
Volkswagon, the German car company, has always been known for creativity in advertising, even from it’s earliest days. So, it shouldn’t come as a big surprise that they’d be a brand to really embrace interactive marketing.
Serena Williams
There’s little doubt that Serena Williams is one of the greatest tennis players ever, so it’s no wonder brands love partnering with her in ads. Few have done it better than Gatorade and Snapchat with the Match Point game.
FORMAT TYPES
Facebook Ads-
Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.
Clickbank Market Affiliate Program
I can make your banner or help make a landing webpage and banner marketing that can be promoted thru Clickbank's affiliates making your product or service go viral.
FLASH BANNERS - images and text - with or without extra ad
Promoted Posts are Facebook ads that let advertisers pay a flat rate to promote a single post on their Facebook business page. The promoted post reaches more fans and friends of fans than a regular post.
Sponsored Stories show a user’s interaction with an advertisers page or product to the user’s friends and larger network. Sponsored Stories are also one form of Facebook ads that can appear in a user’s newsfeed.
FBX, or Facebook Exchange, are Facebook ads that implement remarketing. These ads take into account a user’s web surfing history data, letting an advertiser show an ad for a product a user was looking at earlier on the advertiser’s website.
Google Search Ads
Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click. Google’s PPC search ads are managed by Google’s AdWords advertising platform, which allows advertisers to bid on keywords, craft ad text, set budgets, and more. To advertise on Google AdWords, you'll need to create a Google AdWords Account. Many domains include this free.
Twitter Ads-
Twitter ads refer to the paid boosts that brands on Twitter can use to extend the reach of their tweets, promote a chosen hashtag, or gain more followers.
Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who to Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention and notice from the Twitterverse. If you're looking to advertise on Twitter, check out these Twitter ad examples.
Rates and Impact
Those response rates have put downward pressure on the price of ads, which are either priced by:
o Cost-per-thousand impressions - CPM
o Cost-per-click - CPC
o Cost-per-action - CPA